Doggy is a B2C mobile app designed to centralize everything a dog owner needs in one intuitive platform.
From finding trusted walkers and nearby vets to booking services, discovering dog-friendly spots, and engaging with a local dog-owner community.
The app creates a seamless, hyper-local experience tailored to each user’s daily routine
Challenge
Dog owners often rely on scattered solutions: WhatsApp groups, social media, personal recommendations, or multiple disconnected apps. This fragmentation creates friction, limits trust, and makes it difficult for both owners and service providers to manage routines, emergencies, and day-to-day needs efficiently.
Solution
I designed a location-based ecosystem that brings all dog-related services into one seamless experience.
Smart discovery, trusted profiles, easy scheduling, and nearby recommendations are combined with a social layer that helps owners connect, creating a personalized hub that adapts to each user’s lifestyle
Understanding Users with Dogs
Doggie serves a broad and diverse audience, which required designing a system that remains simple, intuitive, and adaptable to different lifestyles, ages, tech-skill levels, and socio-economic backgrounds.
Primary Personas:
Busy Urban Dog Owners
Young professionals who rely on reliable services, dog walking, boarding, grooming, and want quick, trustworthy solutions with transparent reviews and availability.
Families & First-Time Dog Owners
Parents or adults managing multiple responsibilities who want guidance, routine management, and easy access to trustworthy providers.
Experienced Dog Enthusiasts
Users who are highly engaged with their pet’s wellbeing, seeking trainers, nutrition tips, community events, and specialist vets.
Service Providers
Dog walkers, groomers, trainers, sitters, and even small veterinary clinics who use the platform for visibility, scheduling, and customer relationships.
During research we found:
80% of participants relied on Google
for daily dog-related questions. We took high-frequency search behavior into a structured set of features:
Around Me
This section is designed from the ground up based on real search patterns and everyday scenarios. Within it, you'll find dedicated tabs like:
Dogs Hub, which highlights local parks and off-leash areas perfect for giving your dog room to roam.
Vets / Grooming tab ensures you can quickly locate and connect with local pet care professionals.
Dog Walker tab offers an easy way to find and contact trusted walkers. In short, this feature is your all-in-one local guide, tailored to make pet ownership simpler and more connected
News Feed
This is a social feed where users can share posts, photos, and questions, creating a community feel similar to a Facebook group but specifically for dog owners. It’s a space to connect and engage with other pet lovers in the app.
Messenger
The app includes a built-in messenger for direct communication between users, making it easy to chat, arrange meetups, or ask questions one-on-one, just like any social media messaging feature.
Medical File
your dog's personal health dashboard. It gives you peace of mind by keeping all their medical info at your fingertips, so you never have to guess when the next vaccine is due or scramble for records. It's all about making your life easier and ensuring your pet stays healthy without the hassle.
Find My Dog
An added layer of security when it matters most. Integrated with third-party GPS collars, this feature lets owners track their dog’s location in real time and navigate to them directly from the app.