Wisor.ai is a tech-driven logistics startup that brings automation and intelligence to the freight forwarding industry. The platform helps freight forwarders and logistics companies streamline their operations by automating the quoting process, optimizing routing, and improving visibility across the shipping lifecycle.
Challenge
Freight forwarders struggled with slow, manual quoting, causing delays and lost opportunities.
Wisor.ai set out to change that. The challenge was to build a platform that could bring automation, intelligence, and real-time visibility to one of the most complex and traditional industries in the world, without overwhelming users or disrupting their existing workflows.
Mission
My Role
As the sole product designer at Wisor.ai, I led the entire design process, from early discovery to final handoff. I set product-wide design principles, ensuring our solutions evolved with the business. In a fast-paced environment, I balanced hands-on design with strategic alignment, making user needs central to the product’s growth
Instant Door 2 Door quotation
I crafted the quoting flow to make complex routing intuitive, designing smart search, automated selections, and a clear editor. Every screen aimed to make quoting fast and seamless for the user
All carrier rates, whether spot or contracted - flow into one place. The system keeps everything updated in real time, so users always have accurate pricing, no more digging through files or emails.
CRM
The built-in CRM keeps everything in one place. It lets teams easily see customer profiles, track follow-ups, and keep notes organized, so every relationship stays clear and every opportunity gets the attention it deserves.
During research we found that
44% of user's day was spent in the inbox
Freight forwarders spent hours juggling emails, spreadsheets, and rate systems. Each request could take up to 15 minutes.
Without automation or prioritization, urgent inquiries were often missed, leading to slow responses and lost revenue opportunities.
Solution
We built Wisor Ignite to reduce this friction. I focused on making the assistant’s interface seamless, so emails turn into quote drafts in seconds.
AI-powered quoting inside the inbox
As Lead Product Designer, I defined the end-to-end flow of how users interact with Ignite, from receiving a quote request to sending a finalized offer. I designed the embedded inbox layout and side panel AI assistant, focusing on clarity, trust, and speed. The interface mirrors familiar email patterns but introduces intelligent automation through micro-interactions, real time AI feedback, and consistent visual hierarchy. Through iterative prototyping, user testing, and collaboration with product and engineering, we delivered a seamless experience that cut quoting time by over 80% and made Wisor Ignite one of Wisor’s most impactful releases.